How We Work
Human-centered design is a proven innovation process that prioritizes action and collaboration in order to integrate the needs of people with the feasibility and viability of an idea. A human-centered approach to design develops an actionable outcome that benefits people. In order to reach this outcome we utilize the following process.
Research
We seek to understand the people and the organization for whom we are designing a solution. In this process we’ll go deep. The problems we are trying to solve are those of people with distinct needs and desires. In order to design for them, we must build empathy and understanding for who they are and what is important to them. We’ll do that through the use of data, interviews, and observation of people interacting where the challenge exists. We will conduct global research to further investigate the problem and learn from trials and best practices.
Define the Problem
We synthesize our research, interviews and observational findings into compelling needs and insights in order to define the problem with clarity.
Idea Generation
We develop a wide range of possible solutions or ideas related to solving the problem. We value courage and creativity in generating ideas.
Test
We share possible solutions with the people who are most affected by the design problem. Their feedback will help us to refine the design process and develop actionable solutions.